About

I’m Aurelie Ho🤓 I’m a multi-passionate creator who loves talking about healthy productivity and the creator economy. I’m a writer & the host of Create Daily.

I’m also a wife & a mum of two young creative minds.

I used to be obsessed with goals and results, giving into the hustle mindset and optimizing every single minute of my days.

Since my early days in corporate Human Resources, and then consulting for my clients in People Ops & performance coaching, I’ve been (reluctantly) contributing to the burnout culture and toxic productivity.

Surely there was a better way to still do our best work while enjoying life in the present moment and prioritizing self-care…

TL;DR

2009-2011 | graduated in UK, then worked in Human Resources in France

2011-2014 | moved to Hong Kong & worked in corporate HR (recruitment & training, expatriates management)

2015-2017 | worked on my first business Frenchgrad, a hiring platform for French in Asia

2017-2020 | rebranded my business into Frenchpulse and became a performance coach for startup teams (goals setting, productivity, bonus & salary scheme)

2021-today | moved to New Caledonia and started my creative journey & business Gritly.io

Long story (kind of) short

2011-2021

I’ve always wanted to create something and help people grow, but somehow I couldn’t really connect the dots in HR. Something was missing.

It took me YEARS to get from corporate burned out to a successful creative entrepreneur. My career prospect was all I had in the beginning. I had worked two jobs, Mondays through Sundays for a year with no days off, took out a few loans to study in London, and then moved to Hong Kong so that I could fast track my career.

A few years after, my new dream job quickly turned out to be a toxic nightmare, where I worked 10-12hours each day until exhaustion. I was burned out physically & emotionally, and sleep-deprived from just having a baby. I could never recharge or disconnect from work, or spend decent quality time with my family.

I wanted to quit, but surely I couldn’t… I had wanted to start something of my own for a while, but how…

Then the opportunity to go back to France presented itself (with my husband’s job), so I gave my notice and we packed our bags. I decided to make up for the lost time with my daughter and not send her to nursery school.

All the while trying to get my first business. For many years, I barely made any money and wasted countless hours. Building the product was easy for me. Getting paid clients was not.

Long story short, after many mistakes, being back in HK, finally making the right connections and pivoting my business focus to coaching startups on People Operations & team performance, I was busy with more clients than I could take. 

Which meant my business was relying too much on me, on a couple of big clients and my monthly revenue was not growing anymore. It was hard to scale and I had to hire & fire a few times.

My personal life started to fade away. Again.

Always rushing to pick up my daughter and be the last parent to show up at school because I was held up in a client’s meeting. Not the business dream I wanted to build…

While I had tons of fun doing what I did, with a comfortable take-home pay, I couldn’t prioritize my family and I knew I had to hit reset to find a better work-life balance. My wake-up call came when I was expecting my second child.

Also, it was time to leave HK and seek a more pleasant life for our family, and our sanity!

​I took a break, we moved to New Cal and I slowly started my creative journey. And I’m just at the beginning of it.

2021- today

I’ve learned so much from interviewing thousands of people through formal interviews, performance coaching, and casual coffees. Fascinating stories about people navigating life, career, and business. Somehow, I’ve always been even more fascinated by creatives; entrepreneurs who share their voice & connect through their creative work. Writers, YouTubers, and most recently Podcasters.

But surely that couldn’t be me…

I never believed I could write properly (being told that specifically countless times at school) or be creative. My corporate job didn’t require me to develop my creativity. Even though I did improve my design & video editing skills to make educative videos for my business.

Making a living being a creator is a different world.

Yes, it’s very cool to do YouTube when you’re in your teens, but not so much when you’re over 30 years old and your family keeps asking when you’re going to get another “steady” job.

My experience with YouTube was very limited. I had started a vlog in 2014 to document our new life in Hong Kong, which I kept going only for a year before I got bored with it real quick. Not with YouTube, but with vlogging. It was fun, but there was no strategy or goals or up-level of my skills. No real added value for the viewers (besides showing my cute kiddo).

In 2021, it was time to pick up that camera again and seriously learn how to grow as a creator. I enrolled in Matt D’Avella’s course, started a new channel, and slowly grew my circle of creator friends.

As Seth Godin puts it, you’re a writer when you decide you’re a writer and write. You’re a creator when you create. It’s really that simple and yet…

Yet it’s a long and difficult journey. I’ve learned that whatever the size of your audience, the imposter syndrome will never completely go away.

After hundreds of hours studying other creators, another hundred editing my videos to discover my style & creative voice, and after countless creator’s chats with other upcoming YouTubers, I’ve found out what we struggle the most with.

Picking up good habits & a support system that facilitates creative growth.

Not worrying about views count or subs every 5 min after you upload. Not comparing yourself with other creators. Not caring when a banger video doesn’t have the traction you hoped for.

Not pondering on your results & doubting yourself, so you can focus on the next piece of content.

Being honest with yourself about the time & energy you have each week to dedicate to content creation.

But the hardest is probably dissociating your self-worth from your work.

And as a performance coach who used to be obsessed with results and metrics, honestly, that one is hard for me too.

Will all the work that goes into the creative process, and probably having to deal with a 9-5 job or building your business or taking care of your family… it’s hard to not take it personally.

But the sad reality is that spending hours on a piece of content don’t make it any good or worth for the viewers.

Everyone can learn how to make great videos. To study what works & improve their production & storytelling to hook an audience.

It will probably take a lot of time to implement and get better each time you upload (and most people don’t have the patience nor the mindset), but it’s doable if you have grit.

That being said…

There is no magic formula or recipe to follow to be a successful creator.

Although there are definitely things you can model and replicate to fasten your growth, luck does play an important role in your ability to succeed online.

Many of my creator friends seriously put out amazing content, but don’t see significant growth yet. Because it’s only been a few months. You might have to put up with slow growth for years!

Look at MrBeast, he’s the perfect example of what grit means (yes you should know I’m a bit obsessed with his story & want to have him on my podcast).

Contrary to what you hear everywhere, getting started is the easy part.

It’s hard to keep going until you get any tracking, to constantly push yourself to get better, while staying sane, for months or years… most people give up or get burned out.

Podcasters get podfade. YouTubers stop uploading. Writers never publish their books.

Doing more is not the answer

I know for years I’ve helped people do less instead of more. Less of the things that were not serving them, cutting out distractions, learning how to focus, and making the most out of their few productive hours each day (which is on average only 2-3 hours).

It’s not about ticking off more tasks of your giant monster to-do list, or how many hours you’ve put in. Being productive is about moving the needles that get you closer to your goals. And we need a healthy dose of procrastination, rest and sleep!

As a creator, it means knowing how to spread your energy and focus throughout your week to make sure you consistently put out your best work that resonates with your audience.

It means having the confidence to execute on your ideas, and a lot comes down to having the right supporting system and a good dose of accountability.

And also, making better creators friends!

Build the right supporting system

If you want to consistently create content you love, you need to design a creative workflow around your life’s priorities (and not the other way around), to intentionally blend in work and life into your weekly schedule, including distractions and time off.

If you sign up for my mini-course ✉️ 3 Days to Build a Simple Creative Workflow, I’ll help you do that in three steps:

  • On Day 1 we’ll define your creative goals & create your content planner
  • Then, on Day 2 we’ll imlement my secret tool to overcome procrastination
  • Finanly, on Day 3 we’ll use a simple project management tool to help you create your best work

With a good creative workflow, you’ll be less likely to have unplanned procrastination, and more likely to follow through with your creative goals.

I’ll see you on the inside?